In Her View

Business Insights & Inspiration
What Type of Owner or Manager Are You?

04/15/14

What Type of Owner or Manager Are You?

At our last Women in Family Business Peer Group at the Conway Center for Family Business, we talked about different types of FOB owners and managers*.   See if you spot yourself below: 1) Operating Owner a. Manages day-to-day b. Finger on the pulse 2) Interested Owner a. Perhaps a sibling with shares b. Not really working in the company but interested and supportive 3) Captive Owner a. Inherited ownership b. Don’t really want to be a part of the business 4) Entitled Owner a. Next Gen and beyond b. Given stock and then have expectations that are out of balance with reality 5) Governing Owner a. No longer works but wants ROI and accountability from those who are working 6) Burdened, Complaining Owner a....

Posted at 12:56 PM | Permalink | Comments

Notes from a Working Mom

04/11/14

Notes from a Working Mom

I recently attended the Women’s Book San Francisco launch and enjoyed hearing Arianna Huffington speak about her newly published book Thrive.     Her talk inspired today’s blog post with reflections on balancing life as a working mother. I like to say that Wilsonwest is as old as my son Charlie as I founded the company just days before his arrival. Fast-forward 21 years; Charlie (and his younger sister Annie) are now in college and Wilsonwest has both survived and thrived during the last two decades. During this time many working mothers have come to me for advice on how to balance work and parenting, stay sane, have fun, and dare I say, thrive?  I’d also like to say that a lot has changed for working moms during these 21 years, but...

Posted at 01:55 PM | Permalink | Comments

Emotional Savvy: Easy to Say, Challenging to Do

04/09/14

Emotional Savvy: Easy to Say, Challenging to Do

You have a terrific idea about how to customize a customer service response so that a long-standing client—a hard-to-please one at that—will be delighted! It’s a little different approach than normal, but the results have such potential that you know it’s worth the effort. You head into your boss’ office as soon as you arrive to get the go-ahead on the idea. Your boss looks up from the computer, sighs heavily and says, “Yeah??” Feeling a little less certain, you explain your thinking and the benefits of taking action today. Your boss turns back to the computer and says, “I’ll get back to you later.” And with that, you’re dismissed. Completely deflated and agitated, you head down the hall to a co-worker’s...

Posted at 01:56 PM | Permalink | Comments

The Key to Speaking With Confidence

04/04/14

The Key to Speaking With Confidence

Originally posted on Inc.com, March 6, 2014   If I asked you to walk around a room as though you were the most confident person in the world--if I asked you to show me confidence, only with your body and without words--what would it look like? You might stand up straight and walk slowly with long strides and smooth arm gestures. You’d look people in the eye, smile, and hold up your chin. You would breathe deeply, and your shoulders would relax. If I then asked you to walk around showing me the physical manifestation of fear and nervousness, you would probably close in on yourself. You might hold your arms tightly to your body, duck your head, and move erratically and quickly, as though fearing danger at any moment. Your eyes would dart around, and your...

Posted at 02:02 PM | Permalink | Comments

The Advantages of Living Out Loud

03/28/14

The Advantages of Living Out Loud

I don't ever recall a time when “Do as I say not as I do” has been an effective leadership strategy. If I published a blog that spoke about the importance of a business plan, but didn't have my own I could lose credibility. If I marketed myself as a personal image consultant but failed to dress appropriately or have professional looking marketing materials, you may think twice before taking my advice. So, why would we expect our people to live out our vision better than we are?   We don't intentionally send messages that run counter to our vision and mission. However we may develop habits that run counter to our message. For example, I've noticed that I can get so focused and concentrate on a project that I forget to send out that email or...

Posted at 10:08 AM | Permalink | Comments

Why Your Business Needs a Tagline

03/27/14

Why Your Business Needs a Tagline

Why Do You Need a Tagline? Like a Logo, It builds Brand Recognition   Growing up in corporate environment we were leery of taglines. Businesses inevitably evolve, a tagline that was once clever and fresh can become dated and irrelevant. Corporations reach a huge audience, and are not known for being nimble. Changing a tagline can be a big deal. Sometimes it's more judicious to never create one in the first place.   For my business, Top of Mind Marketing is a product of my corporate training. I've never adopted a tagline. My business keeps evolving. After six years I'm identified as a writer and someone who is an expert at writing SEO web content.   Those are excuses   The reality is I'm unable to identify anything...

Posted at 02:06 PM | Permalink | Comments

Better Writing Skills #2: A Good Writer Is a Superb Editor

03/25/14

Better Writing Skills #2: A Good Writer Is a Superb Editor

Good writing is simple, clear and direct. Learning to choose the fewest, most accurate words to make your point should always be your goals.   Beware overused adverbs   Adverbs modify verbs, adjectives and other adverbs, and they can provide the color and description that make your writing come alive. In many cases, the ly adverbs are already implied by the verbs they are modifying. An example: kicked furiously-the act of kicking already suggests fury, rendering the adverb furiously superfluous.   A writer is an editor   A good writer is an even better editor. If a phrase or sentence doesn't add value, lose it. Deleting ideas over which you've labored can seem counterproductive, but it's the single most important skill...

Posted at 07:26 AM | Permalink | Comments

How to Lighten Your Load

03/21/14

How to Lighten Your Load

Carrying excess baggage can get heavy, as many of you travelers know. It impacts us both physically and mentally. Our minds are like suitcases. We stuff a lot into them and some of us may need to sit on top of them to close off our myriad thoughts. This excess weight is costing us! It impacts our ability to focus and be present. We might find ourselves re-reading the same email over and over because we have been distracted worrying about the grocery list to pick up on the way home from work or if our kid did well on their test at school today. This inability to be here, now robs us of our productivity. We also lose time frequently replaying conversations over and over, thinking about what we could or should have said or not said. We spin "what ifs" like a top and...

Posted at 08:00 AM | Permalink | Comments

How Do You Know if it's Time to Redo Your Website?

03/19/14

How Do You Know if it's Time to Redo Your Website?

Our lives may be spiraling out of control, but our websites have gotten blessedly simpler. We owe it all to our digital devices. Since people these days are now accessing their favorite sites 24/7 on their tablets and iPhones, websites have to be able to translate to digital. With the emergence of WordPress we are now able to update our sites or create new ones with ease. A website has always had a shelf life Businesses don’t remain stagnant; they evolve. They rebrand, adopt new products and services, change management teams with different priorities and court new audience sectors. Update content for improved SEO If your content no longer reflects your business, then a content update is overdue. Good SEO content plus metadescriptions and keyword identification...

Posted at 01:58 PM | Permalink | Comments

Emotional Savvy: Handling Your Flintstone Brain

03/06/14

Emotional Savvy: Handling Your Flintstone Brain

As important as it is, Emotional Savvy can be elusive because our logical brain doesn’t run the show as often or as consistently as we think. Our emotional brain is the default thinker; it’s much, much faster than our logical brain. Our emotional brain, or Flintstone Brain, is the one that keeps us from harm. It’s in our Flintstone Brain that our “fight or flight,” or fear response, resides and keeps us safe from saber-toothed tigers and threats that may reside in the next cubicle. Our Flintstone Brain doesn’t do a good job of distinguishing which threats are physically-threatening and which are emotionally threatening. So, our fear response can be kicked in by a frown from the boss, by an email announcing a new software program, by a co-worker...

Posted at 11:08 AM | Permalink | Comments

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