In Her Business

(Huffington Post) Women in Business Q&A: Laurie McGraw, President and CEO of Shareable Ink

10/03/14

(Huffington Post) Women in Business Q&A: Laurie McGraw, President and CEO of Shareable Ink

"Laurie McGraw joined Shareable Ink in June 2013 as President and Chief Executive Officer and is also a member of the Board of Directors. Laurie brings more than 20 years of executive leadership and a proven track record of leading rapid growth in the healthcare IT industry. Prior to joining Shareable Ink, McGraw was most recently Chief Client Officer of Allscripts (NASDAQ: MDRX) and also spent the majority of her tenure as President of Allscripts' fastest growing EHR business unit. McGraw joined Allscripts when it was a $30 million company with five initial clients through its growth to a $1.5 billion company serving the needs of tens of thousands of clients across the healthcare spectrum. Laurie holds a Sc.B. with honors in Cognitive Science from Brown University and is...

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(Huffington Post) Women in Business Q&A: Angela Pellegrini, Saffron Road

07/22/14

(Huffington Post) Women in Business Q&A: Angela Pellegrini, Saffron Road

"Angela Pellegrini manages many important facets at Saffron Road, which has become one of the fastest growing food brands in the U.S. She is one of few women in the food industry that supervises all third party certifications such as, the Non GMO project and the Gluten-Free Certification Organization whom food quality and safety is paramount. Along with working closely with the brand's customer service, Angela is also responsible for packaging art work and managing the operational process. Angela was recently named as one of Fairfield County's 40 Under 40.   How has your life experience made you the leader you are today?   I started observing life experiences that could shape my career while attending LIM College. The curriculum and environment...

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(Huffington Post) Women in Business Q&A: Jane Park, CEO of Julep Beauty

07/22/14

(Huffington Post) Women in Business Q&A: Jane Park, CEO of Julep Beauty

"Jane Park CEO of fast growing beauty brand Julep Beauty. the world's fastest growing omni-channel beauty brand. Prior to starting Julep, Jane was an executive at Starbucks and also worked with the preeminent global strategy consulting firm The Boston Consulting Group. Jane was born in Seoul, Korea and grew up in Toronto, Canada. She now lives with her husband and two children in Seattle, Washington. Jane received her B.A. from Princeton University. and her J.D. from Yale Law School.   How has your life experience made you the leader you are today?   One of my core beliefs as a leader and a human being is the importance of engaging in the creative exercise of building your own rule system. Adopting someone else's whole cloth never works. As a...

Posted at 11:43 AM | Permalink | Comments

What Should You Include in a Buy-Sell Agreement?

07/01/14

What Should You Include in a Buy-Sell Agreement?

A Buy-Sell Agreement is a contract that provides for the future sale of your business interest or for your purchase of a co-owner's interest in the business.   Start with the Founder: how interested are they in keeping the family business in the blood line? Are they willing to split stock to voting and non-voting shares? Do they want control even if they aren't working? How much will they need to sell out in 20 years? Will they sell or keep their stock? In all of these cases, the stock restrictions change depending on the end goal.   Upon death, the company buys back the stock. If there is life insurance, who owns it? The company or the estate? Can it be used to fund buying back stock from the estate? Does the excess go to the company or the...

Posted at 12:13 PM | Permalink | Comments

Want Better Search Engine Rankings? Pay Attention to Your Metatags!

07/01/14

Want Better Search Engine Rankings? Pay Attention to Your Metatags!

Metatags–they try to make these and keywords more confusing than they are. But if you want better search engine rankings, it’s time to pay attention to
metatags. When you key something into a search engine, the resulting page that is served up includes a series of links with descriptions beneath them. The links are generally the companies that provide the product or service for which you seeking information; it’s the description that’s going to determine which link you’re going to click on first. Clearly, metatags have a lot of power. An example
I keyed in writer/SEO/marketing/Berkeley and my Top of Mind Marketing Yelp review showed up on the first page of a Google search. (Thanks to all my clients for wonderful reviews!) Top of Mind...

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Remember When We Talked About Brand? It’s Still Your Most Important Marketing Tool

06/23/14

Remember When We Talked About Brand? It’s Still Your Most Important Marketing Tool

What is your single most important marketing tool—is it your website, social media, blog or newsletter? Wrong on all of the above. It’s your brand—something we talked about in the old days—before social media and the latest app monopolized conversations.   Brand attributes: the way you are perceived in the marketplace Your logo is an important part of your branding—it’s worth spending money working with a graphic designer to develop a unique look and feel for your business—it will help you stand out from the crowd. But your brand transcends your logo to include a wide range of attributes—you want to be perceived as someone who is smart, trustworthy and clever, skilled at creative problem-solving, consistently exceeding...

Posted at 07:54 PM | Permalink | Comments

By Jan Allen

06/23/14

By Jan Allen

Early in my career, I remember asking a number of people I admired, “when did you finally feel successful?” I think I was looking for some magical “aha” moment, after which I wouldn’t any longer question my capabilities and achievements.   Now, after a long career, I gauge success much differently. It’s not a “tipping point” moment in time. It is paying attention over time to one’s desires and living up to what having them requires, being guided by meaning, increasing your self awareness and awareness of your impact (and making mid-course corrections when necessary), and doing all the hard work necessary to reach a level of mastery.       And the way to...

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(Huffington Post) Women in Business: Q&A with Elke Govertsen, Founder of Mamalode

06/17/14

(Huffington Post) Women in Business: Q&A with Elke Govertsen, Founder of Mamalode

"Elke Govertsen is an entrepreneur and mom. She was raised between Alaska and Montana, with her first business at the age of 16 as a welder. She now publishes mamalode, does creative work, custom publishing, small business coaching, speaking, photography and writing.   How has your life experience made you the leader you are today? I was raised between Alaska and MT-- so I grew up with hard working, make-your-own-way types of people.    When I was 25 I contacted a terrible case of typhoid fever which led to a series of surgeries and infections. A year later I was pregnant with my first son. Both of these shocks were profound, future shaping and a huge dose of perspective-- which helps me keep the risks involved with starting a business in...

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(Huffington Post) Women in Business: Q&A with Sharon Lechter, Author of Think and Grow Rich for Women

06/17/14

(Huffington Post) Women in Business: Q&A with Sharon Lechter, Author of Think and Grow Rich for Women

"Sharon Lechter is an author, CPA, the founder/CEO of Pay Your Family First and a publishing powerhouse. In 1997, Lechter coauthored the international bestseller Rich Dad Poor Dad and fourteen other books in the Rich Dad series. In 2008, the Napoleon Hill Foundation tapped her literary genius and together they have produced two bestselling updates of Hill's work, Think and Grow Rich: Three Feet from Gold and Outwitting the Devil. Her bestselling release Save Wisely, Spend Happily was released in 2013 in partnership with the AICPA. She is also the author of Think and Grow Rich for Women: Using Your Power to Create Success and Significance.    How has your life experience made you the leader you are today?    As a young girl my father would...

Posted at 09:52 AM | Permalink | Comments

(Huffington Post) Women in Business Q&A: Barbara Apple Sullivan, Founder and Managing Partner, Sullivan

06/13/14

(Huffington Post) Women in Business Q&A: Barbara Apple Sullivan, Founder and Managing Partner, Sullivan

"Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial and lifestyle industries. Current clients include American Express, Merrill Lynch, Cornell NYC Tech, Duke University, Crown Castle and...

Posted at 09:10 AM | Permalink | Comments

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