Sep 20, 201208:00 AMIn Her Business
Grace Bosworth and Addressing Fear with Action
Grace Bosworth, President of Global to Local Language Solutions, provides high quality technical translations and elite level interpreting services in 300+ languages. She wears many "hats" and has a drive to impact the future of those around her.
Q. What drives your passion for your business?
The ability to create my own future and to positively impact the futures of others around me is a huge driving force for me. I am looking at where I want to be and what I want to do 10 years from now. I love setting goals and working towards them. Down the road there will always be tough challenges, but going through them successfully and looking back also drives my passion.
More importantly, I want to understand what motivates my interpreters, translators, employees, and customers, and help them become successful as well. When there is a proposal or opportunity that I believe in and am passionate about, it shows through to my clients. I love being able to use my passion to generate a win-win situation for everyone involved. A true win-win situation occurs when helping others reach their goals enables me to reach my own goals. In turn, I believe that helping my contractors and customers meet their goals will help my company reach its goals too.
Q. What is one significant challenge that you have faced in growing your business?
My biggest challenge lies in performing the many different roles within my business. Especially at first, an entrepreneur wears all the hats. One must be the owner, salesperson, bookkeeper, web designer, marketing department…..all of the above. One must be a quick learner and excel in every aspect of the business. I have learned to be fearless!
Also, my greatest challenge during our first year involved a lack of capital. Even with lots of small business experience, good credit, and a great education, it is difficult to secure funding. I see a lot of businesses struggle with under-capitalization. With my company, we realized we didn’t need a loan, we needed customers! As soon as our focus switched from trying to get a loan to trying to get new customers, we started to become successful. Challenge any idea that gets in the way of your success, there is always a solution even if it is not the easy route.
Q. What have you done to effectively address this challenge?
Recognize that your biggest challenges are not economic, they are mindset challenges. Yes, our economic environment has shifted but that is not something you can control. When most are lost in the gloom and doom, you have the ability to choose abundance and opportunity. Look for new ways to do business and attract customers. If your product or service has value, you will be successful. A positive mindset is your biggest asset and that is something money can’t buy.
In addition to wearing all of the hats within my business, I also try on the hats of my employees, contractors, and customers. I ask myself, “If I were an interpreter, would I take that job? Is that fair compensation? Do I have enough training?” For my customers I ask, “Would I be happy with the customer service I have been given? Did our services not just meet but exceed expectations? How can we do better?” If I don’t like the answer to any of my own questions, I make changes.
In almost every industry, including mine, it can be difficult to prove yourself to prospective clients when there are so many other players. As a new business, it is only natural to lack confidence. My business didn’t really take off until I realized I had something valuable to offer! In addition, I realized that anyone could become an expert in a field; there is so much information out there- free!! I absorbed everything I could about the translations industry, marketing, social media, PR, you name it. About halfway through my first year in business, I started to feel confident and my office staff and customers caught on quickly. Confidence is contagious!
Q. What advice do you have for other women business?
First, never burn bridges! You never know who is connected to whom, where a terminated employee might wind up, or what your past customers will do for or against you. Treat everyone well, be straightforward and honest, and listen more than you talk. Be “real” and people will be drawn to you. Don’t be fake, especially when networking with other women. Be genuine with customers, coworkers or employees, suppliers or anyone else who touches your business.
Second, my most important advice is to not give in to fear and anxiety. Fear is a reaction to something that is likely or imminent, while anxiety is worry about something that isn't necessarily happening or going to happen, and that you probably can't control anyway. Address fear with action and do whatever you can to avoid or minimize real risks and problems, and face them head-on when they happen. As for anxiety, try your hardest to keep it out of your life, it is entirely unproductive. Every moment you spend worrying about something you can't predict is a moment you're not spending moving your business forward
Visit Global to Local Language Solutions LLC at globaltolocallanguagesolutions.com