Sep 27, 201209:00 AMIn Her Business
Yoga on High and their mission of "Yoga for Every Body"
As September--and National Yoga Month--comes to a close, Jasmine Astra-elle Grace (CEO), Linda Oshins (Treasurer), Marcia Miller (President) and Martha Marcom (emeritus) share the spirit and mission of Yoga on High, a studio that teaches classes and private lessons and includes a teacher training institute, a charitable foundation and a retail store.
What drives your passion for your business?
We have all benefitted greatly in our lives by practicing yoga and we want to share that experience and its possibilities for growth over the course of a lifetime with others. Every single employee and teacher feels that way. On written evaluations our students often comment that it’s obvious that their teacher loves yoga, practices it himself/herself, and loves teaching it. Yoga on High seeks to create a dynamic community of teachers and students working together to co-create the experience of studying and practicing together. This dynamism and personal commitment is the basis of our passion for our business.
What is one significant challenge that you have faced in growing your business?
Many successful businesses have a simplistic business model. We have a complex business model offering many styles and levels of yoga and healing modalities. Part of Yoga on High’s mission is to provide Yoga for Every Body. This broadens our target market, allows for complex curriculums and schedules and can sometimes be confusing for staff and students.
What are some ways you have effectively addressed this challenge:
- Tell our story, our mission and values, through effective Marketing using a multi-level communication platform that includes web, social media, print, business alliances, advertising, personal customer service, specialized clubs, reward and loyalty programs, and community outreach. Target messages to specific populations.
- Streamline processes on the consumer and business ends by fully utilizing software and technology.
- Keep it real. In addition to online options we have a real person on the end of the phone to provide services and care for our students.
- Listen to student and staff feedback through surveys and asking great questions. Let people know their opinion matters.
What advice do you have for other women business?
Have a clear mission and values system for your company that you can turn to at any point to guide your decisions and find inspiration. Back these up with measurable strategies.
Have effective communication and conflict resolutions in place. Make honest and open communication a requirement for your workplace.
Build a community and family feeling among your customers and staff. Make people smile and feel good!
Constantly find ways to be re-inspired and re-energized. Running a business takes vision, passion, and old-fashioned hard work. Surround yourself with people that inspire you and can help you think creatively.
Just do it your way. A business has to make money to support its work and workers but find your management style and live it. Don’t worry about competition. Let people know who you are and what you do, keep up the quality of your services/products, establish good lines of communication with your clients and all will be well.
To learn more about Yoga on High, please visit their site, www.yogaonhigh.com
And to learn more about National Yoga Month, please visit Yoga Health Foundation
And read on to learn more about the women of Yoga on High
Jasmine Astra-elle Grace is Yoga on High's CEO and has just recently become a partner in the studio. She holds a 300-hour yoga teacher training certificate and is Yoga Alliance certified. Jasmine has been interested in the healing arts and alternative therapies from a very young age. She has trained in Transcendental Meditation (TM), Reiki, creative visualization, and has worked as a certified and licensed massage therapist focused on Shiatsu and deep tissue manipulation. Her dreams of one day owning a wellness center led her to create a home furnishings and lifestyle store based on the belief that “if your home feels good, so will you.” Owning her own business, she began a journey in management and leadership that blossomed into a role with a major retailer. During this time she developed a passion for lifestyle coaching, and through personal and professional experiences (both successes and failures), Jasmine has come to believe that “feeling good” is the key to life. Having overcome her own health challenges, she aims to help people find ways to improve their wellbeing, reduce stress, and promote personal and professional balance.
Jasmine is passionate about her yoga and wellness career. She is an Ashtanga practitioner and the Director of the Morning Mysore Club at Yoga on High. To keep her own balance, she enjoys spending time with family, running half-marathons, photography, nutrition and gardening. If Jasmine is not teaching Ashtanga, she creatively integrates meditation, visualization, massage, knowledge of anatomy and physiology and leadership experience into her yoga classes. Jasmine is currently completing her 500-hour RYT Yoga Teacher Training at Yoga on High. Her favorite saying—“Feel good and thrive!”
Linda Oshins, E-RYT 500, has been practicing yoga since 1988 and has studied with teachers from a range of lineages in order to focus on both precise alignment and the energetic expression of asanas. She has extensive experience in curriculum development and as a business woman, applying yoga practices in a modern business environment. In addition to classes for the general public, Linda has taught many specialized classes to groups of students with a common interest or problem—people with cancer, mood disorders, respiratory problems, back pain and so forth—but her main emphasis is the development in each student of finely-tuned internal sensory conversations based on curiosity and intuitive self-listening. That is the ground upon which all students develop their own vocabulary of movement and sense of self, no matter their motivation for taking class.
In 2001, Linda co-founded Yoga on High with Marcia Miller and Martha Marcom. One of her greatest satisfactions is the knowledge that Yoga on High has grown to include over 37 local teachers, visiting teachers from around the country, and hundreds of dedicated student practitioners of all ages. It has transcended its origins—the dreams of the three women who founded it—and belongs to its community of practitioners.
Along with her two business partners she wrote the curriculum for and co-directs the Yoga Alliance registered 200- and the 500-hour Teacher Training Programs at Yoga on High and assists in the development of all curricular materials for all training programs other teacher training modules.
Linda is a Reiki Master and a dedicated practitioner of pranayama and iRest Yoga Nidra and devotes her teaching time now to those two topics.
Marcia Miller, E-RYT 500, has been teaching yoga for nearly 35 years and has taught all levels and types of students from new beginners to yoga teachers and everyone in betwee
n. She started and directed the Columbus Integral Yoga Teaching Center, and in 2001 became one of the founders/owners of Yoga on High. Along with her two business partners, she wrote the curriculum for and co-directs the 200-hour and 500-hour Hatha Teacher Training Programs and the Therapeutic Teacher Training Program. She designed and taught the yoga protocol for two large Ohio State University research projects, one researching the effect of yoga on the immune system and the other on the benefits of yoga for women recovering from breast cancer.
Marcia is also a Reiki Master and a practitioner of Non-Violent Communication and a certified Urban Zen Integrative Therapist. She utilizes these skills in public classes and in private therapeutic yoga session.
In addition to her original teacher training many years ago, her ongoing training has been continuous, as she has broadened her knowledge in areas of asana and meditation, anatomy and physiology and therapeutic yoga. Her yoga teaching incorporates her love of yoga philosophy, anatomy and the wide richness that yoga can bring to a daily life. She blends technical expertise with a sense of humor and love.