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(NY Times) YouTube Dramas Aimed at Women

NY Times


What would happen if you crossed Lifetime with HBO? You may not think that that’s a question that needs an answer, but apparently someone did, because we now have WIGS.
One of the 100 or so “original channels” sponsored by YouTube, WIGS has an online programming niche pretty much to itself: high-gloss drama for and about women. You’ll notice I didn’t say “by” women: the channel was created by the male filmmakers and producers Rodrigo Garcia (“In Treatment,” “Albert Nobbs”) and Jon Avnet (“Fried Green Tomatoes”).
Their plan was to recruit well-known performers who would work at union scale in short series (anywhere from 3 to 15 episodes, which average 8 to 9 minutes each), and they’ve done pretty well: the 10 series they’ve posted since the channel went live in May feature names like Julia Stiles, America Ferrera, Jennifer Beals and Maura Tierney.
Mr. Garcia and Mr. Avnet have each written and directed a couple of series themselves, while others have been the work of television veterans like Lesli Linka Glatter and Marta Kauffman, a creator of “Friends.”
YouTube carries a fair bit of programming aimed primarily at women, in the expected areas like child rearing, fitness, fashion and beauty. But it has little in the way of drama for any audience, especially outside the realms of horror, science fiction and video gaming, which makes WIGS — an acronym, more or less, for “When It Gets ...” (Interesting, Spicy) — stand out.


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