(Business First) Resource’s Nancy Kramer joins Oprah, Ellen DeGeneres on list of advertising’s most influential women
A Columbus advertising executive has found herself in elite company, making a list filled with the likes of Oprah Winfrey, Gloria Steinem and Ellen DeGeneres.
Trade publication Advertising Age on Monday named Nancy Kramer, founder and chief culture officer of Resource LLC, one of the 100 most influential women in advertising.
Kramer founded the Columbus-based digital agency in 1981, signing Apple Inc. (NASDAQ:AAPL) as her first client. She has been a trailblazer in online marketing and e-commerce for more than 30 years.
Kramer was singled out as one of seven Tech Stars among the 100 women, joining other tech-savvy executives such as Marissa Mayer, CEO of Yahoo Inc. (NASDAQ:YHOO) and Sheryl Sandberg, COO of Facebook Inc. (NASDAQ:FB).
“For the first 15 years, all Resource’s clients were tech companies,” Advertising Age wrote. “That included fellow digital pioneer CompuServe, for which the shop did a 1997 Super Bowl ad. That tech focus evolved into what Resource thinks is today both the largest independent digital shop and female-owned ad agency in the U.S., with 400 employees and $60 million in revenue.”